[This review was collected as part of a promotion.] I received this product for free from Influenster and Kiss in exchange for my honest review. This was the first time I tried a shampoo dye, and it was easy to use. The instructions were easy to follow. The dye comes in an easy to use packet. The box has two applications, but because I have long hair, I used both applications. The formula has a slight lather like shampoo but goes away after a few seconds of rubbing it into your hair. I left it for the recommended 7 minutes and washed it out like I would shampoo. It was extremely easy to use and covered all my grays.