I am terrible at re-dyeing my roots as often as they need it, so I rely on cover-up methods. I used another famous brand for years, but truthfully, it was really dark, but their next shade lighter was yellow! For the record, I use 8N permanent color; aka Medium Blonde. So when I saw this brand while shopping online one day, I saw this, read the reviews, & decided to try it. First of all, I appreciate the quantity for a better price point than the teal can brand. But mostly, this spray matches more of the medium blonde. Mind you, I don’t layer it thick in any one spot or it will get too dark, as would any brand if concentrated in one spot. I’m pleased at how natural it looks. Full disclosure for fellow devoted review readers: this spray is my main cover-up for sure, but I do also use a powder I found super cheap on Amazon to finish tapping onto my thinned temple areas (scalp) and those gray roots closest to my eyes where I otherwise have to close my eyes with the spray, but can’t see what I’m spraying! It just adds a little dimension gently.